As the world around us changes rapidly, so does marketing. Marketers are constantly trying to think of new ways to promote their products, and more and more companies are turning to social media influencers to help gain new customers.
Social media influencers are now becoming celebrities in their rite. And because of this, their fans are ready to support them in any way. What better way to capitalize on this than starting a partnership with the next up-and-coming influencer? In this blog, we will be discussing the top highest-paid Instagram influencers and their brand deals.
- Lele Pons
Lele Pons is a comedian, actress, and singer best known for her short slapstick comedy skits on Vine (and now YouTube). With 42.2 million followers and counting, Pons has become a powerhouse influencer who makes over $180,000 per sponsored post.
With branded deals from the likes of MTV, Budweiser, Google, and Tinder, Lele has made herself indispensable when it comes to reaching the Gen Z audience. While her videos are mainly comedy ones, her Instagram is filled with intimate posts about her daily life. Because of this, beauty brands like CoverGirl and Tarte have tapped her to work with them. In 2017, she was named CoverGirl’s newest ambassador and in 2019, she took part in a collaboration with Tarte to create her line of eyeshadow, lip gloss, and false lashes.
Pons’ versatile talents as well as brand deals make her the perfect influencer to partner with; she doesn’t box herself into specific products or industries when it comes to sponsorships!
- Charli D’Amelio
The 17-year-old TikToker earns about $172,700 per Instagram post. Considering that she is the most followed person on TikTok (with 125.8 million) and that she has 44.2 million followers on Instagram, these numbers make perfect sense. She has quite a presence on social media, and a strong pull on Gen Z.
In the past, she has done partnerships with Hollister, Dunkin’ Donuts, Pura Vida, EOS Skincare, and Sabra Hummus, to name a few!
- Huda Kattan
Huda Kattan is a makeup artist, beauty blogger, and entrepreneur. While she majored in finance in college, she was always interested in makeup and began her career as a celebrity makeup artist in 2010. As she continued her makeup artistry career, she started her beauty blog, called Huda Beauty. From there, she grew her empire! Shortly after gaining a large following from her work as an MUA and through her blog, Huda started her false eyelash line. Her line of false lashes catapulted to the mainstream overnight when Kim Kardashian was seen wearing them, and from there, history was made!
Huda now runs a multi-million dollar makeup company while still regularly updating her Instagram with beauty tutorials. She now makes an average of $158,515 per sponsored Instagram post.
- Addison Rae
The southern sweetheart earns about $155,800 per post and has about 40.1 million Instagram followers. Aside from being an influencer, Rae is also a singer and actress. Back in March, she made her music debut with her hit single “OBSESSED,” and in late August, she made her way onto the big screen with her debut film He’s All That, which is a remake of late 90’s classic She’s All That.
She has partnered with brands as big as American Eagle, OLAY, Chipotle, SHEIN, and more. Similar to Dixie, she also made an appearance at the 2021 Met Gala and was invited by Team YouTube. Though she is new to the scene, she is becoming increasingly important and relevant in pop culture.